In SWAP: Marketing without Money, Therese Tarlinton shares ways of growing your brand and marketing your products in the most professional manner. The author, having a background in marketing, understands the vital areas to cover that will assist the reader. Therese Tarlinton gets the reader to fully comprehend the technical terms by using familiar words and phrases that the average person can identify with. This informative book caters to readers of all levels and is especially helpful to beginners in entrepreneurship and marketing.

The author starts the book by discussing partnerships in marketing. In the first chapter, Tarlinton shares her journey when she began marketing in the 1990s, how she made a successful career in marketing with huge brands, and the different marketing styles and collaborations she used. Tarlinton goes out of her way to share the most impactful experiences in her career and how she has fared over the years. When narrating, she does not leave out any essential details. Instead, she tells it all and tells it in depth. While reading about partnership marketing, you get inspiration as a small business owner as the content the author writes about is applicable.

One of the well-written topics was on the different types of partnerships. I appreciate how the author defined and gave the differences between partnerships and influencer marketing, given how popular the latter has become. The discussions on this subject display another strength in Therese Tarlinton’s writing; her knack for solutions to recurrent branding and marketing affairs. The author gives practical solutions and engages the reader through tables and symbolic questions. Her style of interacting with her readers makes SWAP: Marketing without Money an essential read.

The arrangement of information is flawless. The writing is in prose, with points given in bullet form and others in numbered lists. I like the inclusion of famous quotes from renowned entrepreneurs and moguls in some chapters, as it was refreshing for the reader to start with words of wisdom. Therese Tarlinton mentally prepares the reader for the topic to be discussed before delving deeper into the subject matter. She does this by starting off every chapter lightly, then getting into technical topics where everything is explained to the reader.

This book is the perfect read for individuals looking for light reads that cover everything to do with marketing, branding, and selling yourself and your products. By the end of the reading, you realize that everything is possible if you have the right mindset. You do not need a big budget to become a massive brand; start small with the little resources, and make use of the tips shared by the author, and your business will flourish. 

Pages: 170 | ASIN : B09RGSW7V8

Original source: https://literarytitan.com/2022/11/30/swap/