Perspective and Process
Simply Put, Why Clear Messages Win and How to Design Them teaches readers how to improve their communication through simple and straightforward methods. What was the idea or spark that first set off the need to write this book?
I ran a marketing agency for ten years before recently selling it, and I joke that you can take the boy out of the marketing agency but can’t take the marketing out of the boy. I kept seeing amazing leaders and organizations with things to say and ideas to share, but who struggled to communicate in a way that lands. So I looked back at the work I did, my experience in the classroom as an adjunct, and through even my personal life as a user of the world to investigate how we can get better at that.
What is your background and experience in writing, and how did it help you write Simply Put?
Having first-hand experience in the field, as well as access to academic resources, shaped my entire perspective and process. This book is science-based, but it also draws deeply from real-world examples to illustrate the key ideas.
What is one piece of advice you wish someone had given you when you were younger?
I often say that all advice is autobiographical. When people are giving advice, they are really talking to themselves in the past. Equipped with that lens, this bit of meta-advice makes all other pieces of advice more effective.
What is one thing that you hope readers take away from your book?
Just as the sender of a letter needs to pay the postage, when we’re communicating in our realms it’s our responsibility to own the literal and metaphorical cost of our message.
Author Links: Goodreads | Website | Amazon
Why do some messages work when others don’t? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change – when others don’t?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you’ll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work.
Original source: https://literarytitan.com/2024/02/10/perspective-and-process/
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