Finding Your Brand True North: How to Lead with Purpose, Direction, and Meaning by Lauren Clemett is a valuable book for new and struggling entrepreneurs, with excellent advice, suggestions, and materials to market your business and achieve success. The author explores how there is more to advertising than what is shown in mainstream media and other platforms. In her book, Lauren Clemett gives readers a handy guide that can work with entrepreneurs of all levels. With three decades of experience in the industry, the author has a wealth of knowledge about branding, marketing, customer relations, and everything you’ll need to grow your business. She covers more than how to start as an entrepreneur but also how to establish a company that can succeed across all areas of marketing and branding, and basically helping position new sole proprietors and business owners to improve their presence in today’s market.

Lauren Clemett arranged the book into six major sections, further broken down into smaller topics, making it easy to read and digest. I loved the introduction, where the author familiarizes the reader with the brand compass. I was specifically interested in the sections inspired by and named after compass directions, as it paints a clear visualization. The book is carefully written, and I found the content resonated with me, with valuable information and topics on how to use your assets, develop a passion, set goals, and achieve the purpose or mission of your company. There is excellent coverage on facing obstacles, rebranding if you need to change directions in your business, and other essential topics for the business-minded individual.

Two main things I like about Clemett’s writing style: she is not overly technical, and she writes to make the reader comprehend easily while tackling several important subjects. She makes it easy for readers to understand various topics by breaking down heavy terminology to give beginning and aspiring entrepreneurs a solid guide they can follow. The author is persuasive in her writing and straightforward in her explanations.

Finding Your Brand True North: How to Lead with Purpose, Direction, and Meaning by Lauren Clemett is a fantastic book with sensible solutions for business owners. Every solution the author offers and the ideas she writes about serves as good advice for life in general. All the chapters and topics in the book are perfectly laid out, with essential discussions on relevant items, from modern trends and brand names to marketing your product on a budget. Let this brand compass by Lauren Clemett guide you!

ASIN 0645498602 | Pages 324

Original source: https://literarytitan.com/2023/02/08/finding-your-brand-true-north/