Back to the Future: Why Ad Tech Must Learn from the Creative Past
Back to the Future: Why Ad Tech Must Learn from the Creative Past
With so much focus on data and technology, it seems the digital advertising industry may have forgotten how to be creative. Writing exclusively for ExchangeWire, Eric Visser, founder and CEO, JustPremium, argues that the future of digital lies in new formats that inspire creativity. Is it just me, or does it
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