At last year's Digital Content NewFronts, ad buyers heard a lot of talk about brand safety from media companies that saw an opening to pry loose ad dollars from marketers spooked by all the stories about ads running on extremist videos on YouTube. A year later, some say they're making headway.
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Some DoubleClick for Publisher customers are irked by Google's assertion of itself as a data controller under GDPR, giving the tech company wider powers over publisher data and consent contracts. “Your proposal severely falls short on many levels,” four publisher trade associations representing about
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