Publishing's Ratner moment: why eBooks are not 'stupid'
Recently the chief executive of publisher Hachette Livre, Arnaud Nourry, seems to have suffered his own âRatner momentâ when he described ebooks in an interview with an Indian news site as a âstupid productâ. The interview, which was intended to address the future of digital publishing and specific
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âLocal news publishers tell us that digital subscribers are critical to the long-term sustainability of their business,â Campbell Brown, head of news partnerships at Facebook, wrote in a blog post. âWe know Facebook is one part of the strategy to engage readers and ultimately drive paid subscriptions.â.
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Johnson recounts his experiences in âSmiles Through the Mist: A Journey of No Returnâ (Infinity Publishing), noting that this job was nothing like his former career; there are no written rules … As space permits, we will mention self-published books by local authors that are for sale on commercial sites.
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These publishers will gather in person once a month, complete weekly trainings on digital subscription marketing, and design their own project for putting the trainings in action (supported by grant funding). But additional newsrooms across the country will also get access to some of the strategies
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The venue was emblazoned with mantras such as Hillary Clinton's “Women's Rights Are Human Rights,” providing a clue that Chiuri â the fashion house's first female chief â would press ahead with the feminist themes that have proved the best-sellers from her previous collections. The show â a
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