When Snapchat rolled out Stories in 2014, it didn't take long for Instagram and Facebook to copy the feature. Now publishers and brands are updating their own apps and mobile sites with similar features to drive engagement. Brands like Virgin and publishers like Food Network, Entertainment Weekly,
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At the Digiday Hot Topic UK: Data-Driven Publishing event last November in London, we sat down with over 20 publisher executives from major media companies across the country to understand their knowledge of emerging technologies in the advertising world. Check out our earlier research on
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