Second-party data, formed when publishers share audience data with advertisers who then overlay it directly onto their own data, is expected to shoot up 26 percent over the next two years, when it will be used by 64 percent of all advertisers, driven by the desire to work directly with publishers. Under the
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Developing video strategies for their own platforms is more important than ever for publishers in the wake of Facebook's latest news-feed algorithm purge. Welt is testing new video features and products designed to keep people on site. In the past few weeks, the publisher made the link to its live stream
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DC Ink and DC Zoom will publish graphic novels based on DC Comics characters, from some big names in the young adult publishing world, all aimed squarely at young readers. DC Zoom (promo art above) will take on the “middle grade” market of 8-12 year olds, while DC Ink will publish books for the
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