'We're pivoting to words': Slate says podcasts are now 25 percent of revenue

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'We're pivoting to words': Slate says podcasts are now 25 percent of revenue

In the scramble to serve Facebook, publishers have pivoted to video, with some disastrous results. Not Slate. It is betting big on text and podcasting this year, supported by new hires, ad strategy and site design. “The big story is, we're pivoting to words,” said Julia Turner, editor of Slate. “We're going to be
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It's cookie time!

“One of our best sellers is the Caramel deLites, formerly known as Samaos. We ordered about 53 cases of those,” McKinney said. This year, Girl Scout Troop 9044 is selling Caramel deLites, Lemonades, Peanut Butter Patties, Peanut Butter Sandwich, Shortbread, Thanks-A-Lots, Thin Mints and Girl
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Virtual success for rural schools

Creative writing is the most popular class with 20% of total enrollments, and 33% of the online courses taken were at the high school level. Part of that success is because students can select courses that they're actually interested in—an important “win” in a location that doesn't have gifted or advanced
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Trump's 'hole' and other headlines

It's clear she espouses a leftist ideology, but her campaign has been making people into superstars, books into best-sellers, and, really, anything she wants to do. She doesn't want to do this. She won't do this. Oprah has an ever-growing resume, yes, but President of the United States — or even
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Business of News: Publishers, There's Still Time to Reinvent the Newsroom

A recent American Press Institute study of 59 newsrooms found that their social media teams operating the same way as they did a decade ago. In other news, the sun rose today, and death and taxes are still certain. I apologize for the flippancy. I honestly appreciate the documentation and validation
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Data, GDPR & publisher consortiums: 2018 trends for advertisers

In 2018, advertisers will look for brand-safe environments, and GDPR will help improve the quality of advertisements. Lotame, the independent DMP, released it's three trends that advertisers should expect in 2018: Publisher consortiums have arrived. Programmatic ad spend is surging in APAC.
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It's called a… listicle!

Say, for example, you are writing a descriptive piece about your city and the various communities that co-exist there. You speak about … Of course, you want your listicle to be read – which means the content should be really interesting and, very importantly, the headline should be very catchy. So, while
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Chief Story Teller

Three Birds is about to embark on more renovation projects than ever so we couldn't possibly share that journey (and joyful chaos) with our audience without a chief story teller…. and that's where YOU come in. We're looking for a confident and creative writer who feels they can nail all of the below.
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Bodour Al Qasimi at Arab Publishers Conference

Sheikha Bodour bint Sultan Al Qasimi, founder, Emirates Publishers Association, moderated a discussion panel at the fourth edition of the Arab Publishers … The panel saw a host of writers and publishing industry experts discuss the impact of censorship pressure on intellectual products of Arab writers.
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The racist history of the US revisited

Right wing journalists defending Trump have been adding fuel to the fire by publishing statistics of countries on the occasion of “World Toilet Day.” Trump's remarks about Africa, Haiti and El Salvador set off the controversies of racism and racial discrimination in the U.S. The controversies show that the
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