Marketing in Publishing
Synopsis: Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a
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Veale is correct in listing the virtues of small-scale online publishers like 3AM, Review 31, and The Literateur (even if their editors are also, in two cases, … At the same time, there is a depressing resignation to the impossibility of ever finding a model for online publishing which does not rely on the free
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