According to a study from Shareablee, brands get more bang for their buck paying a publisher or influencer to produce a branded-content post through their Pages and paying to promote that post as an ad instead of a post published to the brand's own Page. A study from Persistence Market Research
See Original Article

Music publishing company Wixen has sued Spotify over allegedly failing to properly license song compositions by recording artists such as Tom Petty, … In 2016, Spotify reached a $30 million settlement with the National Music Publishers Association (NMPA) on behalf of its members who hadn't been
See Original Article

WASHINGTON — President Donald Trump escalated his attack on a new book portraying him as a volatile and ill-equipped chief executive Thursday as his legal team demanded that the author and publisher halt its release and apologize or face a possible lawsuit. In an 11-page letter, the president's
See Original Article

The best year ever for auto sales in the United States was 2016; predictably, 2017 couldn't quite keep the good times going. But it was far from a shabby year for automakers. The continuing rise of SUV, crossover, and pickup-truck sales fueled plenty of growth and profitability, even if major players
See Original Article