PopSugar's Lisa Sugar on 2018: Display ads will continue to wane

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PopSugar's Lisa Sugar on 2018: Display ads will continue to wane

2017 might be remembered as the year that publishers got more serious about things like commerce, events and other lines of non-advertising revenue. But everybody who took their first step into those waters will have a long way to go to catch up to PopSugar, which has had commerce at the heart of its
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Quartz Adopts Anti-Programmatic Stance; Agency Pitch Frenzy Siphons Talent

The news company Quartz released a memo on Thursday laying out an anti-programmatic stance on advertising. “In a bygone era, advertisers wished to align with and support what they perceived as quality content,” writes Quartz publisher Jay Lauf. “That idea has eroded as advertising moved away
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A Closer Look At Demand-Path Optimization: Why Humans Matter

Where supply-path optimization focuses on the most cost-effective way to access inventory for buyers, DPO is more focused on how publishers can drive meaningful, human-to-human business results. Publishers always want to help buyers save money, but it's also critically important that we make sure
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Get a jump on that new novel at Boise's writing workshops.

Writer's Bloc: Open Write and Discussion: 6-7 p.m., Meridian Library, 1326 W. Cherry Lane. Looking to join a community of writers? Searching for place where inspiration abounds? Trying to get those writing juices flowing? Perhaps you want to bounce ideas off of fellow writers. Join us for an evening of
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The Basics of Coursework Online

Like for a course-work lots of applicants are determined by what courseworks ought to be cited at a resume. 1 method to acquire the needs you have done will be to find assistance out of a optimal/optimally coursework writing services. The sole thing that may allow one to take care of coursework makes
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Art Director – Mobile F2P Games – London

London based mobile games developer that have been voted one of the best workplaces in 2017! They are self-publishing as they want to be in control of the vision of their games which shows with one of their recent games being downloaded 14 million times. Due to their continued success, they are
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More Copyrights Confusion

Additionally, because the database would publicly identify songs that have not been matched to songwriters and/or publishers, publishers would also be able to claim the rights to songs and get paid for those songs. Songwriters and publishers would also be granted an audit right, which they don't
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Facebook Watch, independent media, referral traffic: What's doomed in media in 2018

The cold war between Facebook and Google: “In the way Facebook came after YouTube, YouTube will hit back, along with Google, with things like better products, better monetization for publishers. Publishers had 45 percent referral traffic from Facebook and 34 percent from Google, and now that's
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