Errors in ads.txt 'costing 15% of publishers money'
Errors in ads.txt 'costing 15% of publishers money'
Ads.txt, launched by IAB Tech Labs to combat ad fraud, is a simple text file that publishers host on their sites listing all the suppliers that are authorised to sell inventory on their behalf. Unfortunately, says ad tech company Firstimpressions.io, which conducted the analysis, thousands of publishers have
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