Making noise is not a strategy

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Making noise is not a strategy

If BuzzFeed, the masters of the listicle and all things sticky on the web, can't make it work, what chance does the average news publisher? Pretty much none. In short, while making noise has value — all publishers need to grow their audience — its merits as meaningful strategy are looking ever more
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US publishers lobby lawmakers to stop duties on Canadian paper

“Our member newspapers are very worried about countervailing and anti-dumping duty petitions regarding Canadian imports of uncoated groundwood paper, which includes newsprint used by newspapers,” the New York News Publishers Association said in a letter on Friday to U.S. Senate Minority
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Facebook will start demoting 'engagement bait' posts but where will they draw the line?

They're giving publishers who use these kinds of tactics fair warning to change their ways before then. They will also avoid demoting posts that ask for shares when the information is meant to help or ask for recommendations. So when a person goes missing or there's a cause worth raising money for,
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