Advertisers will always want more detailed first-party audience data to improve campaign targeting, and registered users tend to be more ripe for converting into paying subscribers than flyby readers. That's why there has been a flurry of registered-user drives at publishers such as The Times of London
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Professor of Literature and Creative Writing Naomi Guttman participated in a group reading to celebrate 25 years of the Bright Hill Poetry Reading series. The marathon reading took place at Poets House in New York on Dec. 9. It featured more than 40 of the poets who contributed to a celebratory
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The next generation of British authors could struggle to land a book deal after Brexit, according to the publisher who launched Harry Potter writer JK Rowling's career. The UK's close ties with Europe meant British publishers enjoyed a huge financial benefit from exploiting the exclusive English-language
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Publishers implement Amazon's wrapper because it brings in unique demand, is easy to integrate, matches users across different platforms and provides competition to Google, which wields a lot of control over publishers and their tech stacks. Plus, Amazon offers proprietary commerce and behavioral
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