2017 has been tough for digital media, with publishers missing their revenue targets or selling at a fire-sale price. Ben Lerer, CEO of the Discovery Communications-backed roll-up Group Nine Media, talked about what went wrong for those companies, how he hopes to avoid those pitfalls and why
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“I would categorize Forbes' issues as symptomatic of an industry in change,” said an ad buyer, speaking anonymously to prevent damaging business relationships with the publisher. “Their business model is under duress, and they are trying to pivot, adjust and survive like so many other publishers.”.
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