IN BRIEF | Dec. 14, 2017
As the number of families impacted by the Thomas Fire, which as of Tuesday, Dec. 12, had reached epic proportions at 234,500 acres burned, continues to rise, a multitude of fundraisers have been launched in assistance. GoFundMe, a popular Internet portal for donations, has dozens of fundraisers for
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Vendor culling is real, at least on the sell side. And the advent of GDPR will likely shrink the vendor communiy even more [AdExchanger coverage]. But this year, publishers cut the number of supply-side platforms they work with by 20% on average, according to a Pathmatics survey of 500 large US
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British video publisher Kyra TV has published three original, long-form video series for youth audiences since its debut 10 months ago. The first two series, âPAQâ and âGreatness,â have attracted advertisers, including Converse, Mennace, Ray-Ban and Nike, generating seven-figure revenues in total,
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