BuzzFeed details how ad networks and publishers are using page redirects and “pop-unders” to produce what it calls “legitimate-look” traffic. “These networks can 'originate traffic out of thin air' and direct it to a specific site thanks to code that instructs them when to load a specific webpage, and how long
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Many publishers and tech providers are taking what they've learned in the past three-plus years of display header bidding and trying to plug those practices into header bidding for video. That's just not going to work. While they are often leveraged to serve similar interests, video and display advertising
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