Publishers need to play to their strengths when diversifying revenue streams. For lifestyle magazine brands like Hearst Magazines UK, this means co-creating branded products that it knows its loyal audiences want. Product licensing is becoming an increasingly important part of its business. Revenue
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In 1954, he joined Johnson Publishing Co., which published Jet, a weekly, and Ebony, a monthly. He remained with the company until his retirement, around his 90th birthday. Booker wrote several books, including Black Man's America and Shocking the Conscience, a memoir co-written with his second
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One of the four courses Ms Johnston completed with the Clemente program was creative writing, which she said reawakened her childhood love of writing. “I had written a story for creative writing. It didn't have to be fiction, so I just thought about something in my own life and I wrote it all out, which was
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After the Nieman, he applied to several newspapers but received only one answer, from Phil Graham, publisher of The Post. Working in the segregated capital was trying — at The Post, he was advised to use an editorial restroom on the fourth floor. In 1954, he joined Johnson Publishing Co., which
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To date, most premium publishers are reticent to add video content to their owned and operated properties on a large scale because of increased cost and complexity. At the same time, much of the video inventory outside of YouTube that is available tends to be sold directly, as opposed to on an open
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Publishers began to stand up to the platforms' dominance over the distribution and monetization of content, pulling back from putting their editorial content on those platforms. Marketers called for a draining of the swamp that is digital advertising, with all its fraud, bots and measurement problems. And in
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