Is the digital content bubble about to burst? For some of the publishers chasing the broadest scale …

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Is the digital content bubble about to burst? For some of the publishers chasing the broadest scale …

So far, the largest digital-born publishers have been sustained by investors, some of whom may be losing their patience. Legacy media outlets have used their offline revenues to bankroll investments in online operations that are still often not profitable on their own. Smaller digital-born operations have
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Star Wars: Battlefront II should teach publishers to drop the sales pitch

I get that publishers are afraid of saying too much. Gamers are loud and remember everything, and they will take whatever a company says as a promise. That requires a difficult balance of saying enough to get people excited without giving away too much. Like Alec Baldwin in Glengarry Glen Ross, you
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