News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

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News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

Although News Corp. publishers have offered programmatic access to inventory in the past, News IQ marks the first time it's availing first-party data across the board and allowing advertisers to cross-pollinate insights across its sites. These capabilities should enable more granular targeting and allow
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'You have to love the complexities': Publishers confront challenges in growing events

Events have become a go-to revenue source for publishers, but growing a profitable business is not without its challenges. Publishers are not just competing with other events companies, but any content provider or brand that claims to have a route to consumers. Making money from events often
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Another Round to perform Dec. 8

The Carmel Community Players will bring back Another Round, Indiana University's all-male a cappella group, to perform at 7:30 p.m. Dec. 8 at Carmel Community Playhouse. The group performed last year in December. The show will feature Another Round's holiday favorites. The group was
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DIRECT PUBLISHING PAPERBACK

Who are you yelling at with your all cap heading? Your sentence makes no sense. Do you mean to print and receive a paperback book? Printing will take a day or two, maybe longer. Delivery depends on the mail or shipping service doing the delivery and where it is shipping to.
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Firms ramp up efforts to tap global advantage

Another report released in March by App Annie showed that 11 China-headquartered companies were on App Annie's Top 52 App Publishers for 2016 list, including tech giant Tencent Holdings Ltd, NetEase Inc and Baidu Inc . Dai Bin, App Annie's regional director for China said that, innovation in the
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