RTB 3.0 Will Be A Boon For Ad Buyers

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RTB 3.0 Will Be A Boon For Ad Buyers

On the sell side, publishers will gain increased transparency into the creatives they are running and better ability to exert controls and policies, guided by both user experience and legal concerns. Combined, these factors will result in three major shifts that provide a better experience for ad buyers.
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Yosemite Conservancy Book Big Walls, Swift Waters: Epic Stories from Yosemite Search and …

Yosemite Conservancy has been publishing books since the 1950s, initially as the Yosemite Natural History Association. Publishing Director Adonia Ripple said she was “thrilled” to get the news about this year's winner. “Butch's grasp of the history of search and rescue, his commitment to the safety of
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Greystone makes editorial changes

Canadian independent publisher Greystone Books has made a raft of “key” editorial changes in its head office in Vancouver and internationally. Managing editor Jennifer Croll has been promoted to the newly-created role of editorial director where she is responsible for the operation of Greystone's
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Cureus Launches Case Report Publishing Competition Aimed at Advancing MR-Guided Radiation …

The Cureus Journal of Medical Science announced today the start of a medical case report publishing competition aimed at advancing the clinical practice of MR-guided radiation therapy by documenting clinical applications and experience and sharing the information freely with the oncology
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Information Publishing PLC Acquires CapitalTrack, Assimilating its Database

Information Publishing PLC has strengthened its data capabilities in the fixed income space with the acquisition of CapitalTrack. The deal helps shore up several segments of Information Publishing's data suite, including a focus on floating rates, as well as asset and structured securities markets.
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Penguin's Book Recommendation Hotline Returns

Just in time for the holiday gift-giving season, The Penguin Publishing Group has revived a previous service of theirs. The Penguin Hotline allows for anyone to contact one of hundreds of Penguin employees, who will help those callers recommend the right book for them or anyone on their holiday gift
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Contracts/Administrative Assistant

This is an entry level position, which will suit recent graduates, candidates with office experience looking to make the move into publishing, and those looking to move into agency work from other areas of publishing. While there is opportunity to grow within the company, the expectation is that the
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