On Hera Lindsay Bird

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On Hera Lindsay Bird

… and something to do with the country's pre-eminent creative writing programme, founded and run since the 1990s at Victoria University in Wellington
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Newspaper publishers unite in video advertising deal

The publishers of Britain's leading quality newspapers have signed a landmark deal to create a one-stop shop for video advertising online, in a sign of increasing industry collaboration to challenge the dominance of Facebook and Google. Telegraph Media Group, Guardian News and Media, and News
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Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research Now and Conquest
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Private Marketplaces: Ripe For The Next Great Transformation

PMPs fill a critical role in the programmatic landscape, providing a direct conduit between buyers and publishers. PMPs have many benefits, from the security of working with known partners and fee transparency to enhanced performance and unique data overlays. Yet what we're implementing today is
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AAAS launches Science Partner Journal program, supports global expansion of high-quality …

The American Association for the Advancement of Science (AAAS), the non-profit publisher of the Science family of journals, has announced the launch of Science Partner Journals, a program that will feature high-quality, online-only open access publications produced in collaboration with international
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Grappling With the Past

… introduced by U.S. Poet Laureate Tracy K. Smith, the Roger S. Berlind '52 Professor of the Humanities Director and Professor of Creative Writing.
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500000 sales in 3 months: the risk Ninja Theory took with Hellblade paid off

The creative and commercial risk British studio Ninja Theory took by making and self-publishing Hellblade: Senua's Sacrifice, an action game with a deeply researched focus on mental illness, has paid off. In three months the game has sold more than half-a-million copies and broken even and moved
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Books & Books' Mitchell Kaplan on Producing The Man Who Invented Christmas

The book, published in 2008 by Crown, was written by Les Standiford, the director of Florida International University's Creative Writing Program.
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Take part in a free creative writing workshop with Costa

Fancy yourself the next JK Rowling? Budding writers can now put their creativity to the test, with a series of free workshops run by coffee chain Costa.
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