Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief
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Founded in 1999, National Novel Writing Month is a nonprofit organization … Although the course was not offered this year, there is still a strong
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News publishers are going above and beyond to offer more than traditional news products, turning readers into multichannel customers in the process. It's now a competitive advantage for publishers to ensure their customer experience is top notch across everything, whether it's buying a newspaper in a
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Harry McCracken has written an excellent profile of the Washington Post's Arc Publishing business which sells access to the same technology that is
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Perlego, an online subscription service for textbooks, has received an initial investment of £500,000 and tied up with top publishers like Bloomsbury and distributors like Ingram. Every college by default has one shop outside the premises – a stationery store with the mandatory photocopy machine.
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Next year, Glamour will shift to a nearly digital-only strategy, publishing just two print magazines annually. Glamour's editorial and commercial teams are merging under a new leader, Deborah Joseph, who joined the title in the new role of chief content officer last week. The publisher has pledged to ramp
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