Textbook publishers are making progress on shifting their businesses from print to mostly digital products. Now comes the hard part: figuring out how to reverse revenue declines when your business is built on digital course offerings that are generally much cheaper than books. Take Cengage, one of the
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Ads.txt is a file hosted by publishers which publicly states who is authorised to sell their ad inventory. The 'ads' stands for authorized digital sellers. The Trade Desk is one of the demand-side platforms (DSPs) that is honouring the ads.txt file, as of November 15th this year. Livesey tells me that means if a
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