Pivot to pennies: Facebook's key video ad program isn't delivering much money to publishers

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Pivot to pennies: Facebook's key video ad program isn't delivering much money to publishers

Six months in, Facebook's test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers. Five publishers
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Google makes changes to help publishers sell subscriptions

Google has unveiled measures to help publishers sell more digital subscriptions after concluding that advertising is not enough to sustain large news
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Google Offers Hand to News Publishers

Google is rolling out a package of new policies and services to help news publishers increase subscriptions, a move likely to warm its icy relationship
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Google Unveils Tools to Increase Subscriptions for Publishers

Google Unveils Tools to Increase Subscriptions for Publishers … “We have an inherent interest in making publishers successful,” said Philipp
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Resolution Copper launches Employee Volunteer Program

60+ volunteers from Stantec, Resolution Copper, Superior Chamber of Commerce and the Town of Superior joined together to bring the US 60
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A Primer on Time-Based Advertising Metrics for Publishers

Article Image Advertisers know more about their consumers than ever before—thanks in no small part to digital ads. Prior to digital publishing, the only
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To please subscription-hungry publishers, Google ends first click free policy

Google is set to announce today it is ending its divisive first-click free policy that required subscription-based publishers to let readers see at least
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TOWIE's Bobby Norris' 'kills off' Gemma Collins after she burps, slurps and yawns in his face

This meant that when he met the publishers the next day, Bobby decided that the character of Emma, who was based on his friend, would meet an
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What makes Rocket Post so special?

Publishers, he said, are spending less on news itself and more on distributing it. This adversely affects the quality of the news. The solution, Shivendra
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Why the Financial Times is converting text articles to audio

FT Labs — the publisher's four-person experimental unit — has been converting its text articles into audio to figure out its readers' appetite for listening
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Google relaxes rules on free news stories, plans subscription tools

“Over the last year, we got clear indications that, yes, it was going to be important for publishers to grow subscription revenues,” said Richard Gingras,
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Google to ditch controversial 'first click free' policy

The US company will replace its so-called “first click free” policy, which requires publishers to offer three free articles a day before readers come
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