The Graduation Of Prebid

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The Graduation Of Prebid

Publishers with fully custom, in-house wrappers are likely the leading … Publishers attracted to EBDA want as little operational friction as possible,
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Advertising Week Briefing: China takes over

The brand safety scare that caused marketers to pull their ads from YouTube earlier this year was supposed to help lift the fortunes of publishers of
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'Do billions of views even matter?': Overheard at the Digiday Publishing Summit

About 450 publishers and tech vendors gathered this week at the Digiday Publishing Summit in Key Biscayne, Florida, to discuss the biggest issues in
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The FT warns advertisers after discovering ad fraud on its site

The publisher has found display ads against inventory masquerading as FT.com on 10 separate ad exchanges and video ads on 15 exchanges, even
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Robert Reich: How To Make The Electoral College Irrelevant – OpEd

We must make sure our democracy doesn't ever again elect a candidate who loses the popular vote. That means making the Electoral College
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'It is harder to differentiate in the platforms': Publishers want more data, monetization options from …

Publishers gathered this week at the Digiday Publishing Summit in Key Biscayne, Florida, where the challenges of making money on distributed
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Turning off retargeting could hurt publishers and empower Google, Facebook

People being stalked around the internet with ads for the same pair of sneakers is one of the unfortunate side effects of digital advertising. But online
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Royal Society Publishing- Special Issue

Royal Society Publishing has recently published a special issue of Philosophical Transactions B entitled Chromatin modifiers and remodellers in DNA
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