The Ad Tech Do-Over: What Will You Do Differently With In-App Header Bidding?
The Ad Tech Do-Over: What Will You Do Differently With In-App Header Bidding?
The benefits of header bidding on the web are well documented: Publishers receive an average increase of 15% to 30% â even as high as 50% â in
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What to Watch: Print's Uphill Battle
The business models of traditional publishers have perhaps been the most impacted as advertiser dollars are moving away from print to the web,
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