Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid

No Comments
Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid

It's consumers—not brands and publishers—who decide what makes it into the feed. Social platform algorithms use engagement as a proxy for
See Original Article

LETTERS | August 2017

“We now have about as much of the roadways reserved for cyclists as for autos.” Seriously?? I don't recall seeing bike lanes on California freeways,
See Original Article

Google making renewed effort to help news publishers drive more subscriptions

Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and its own commercial
See Original Article

Bill Oberst, Jr. is A Pillar of Fire in New York

The celebrated fantasy / sci-fi author passed away in 2012 (August 22 would have been his 97th birthday) but his books are best-sellers at Amazon,
See Original Article

Is the 'Cat in the Hat' racist? Yes, and other kids books are too, says professor.

He castigates the clubby children's book publishing industry, where the vast majority of writers, editors and publishers (89 percent, in one survey) are
See Original Article

Valencia Road Reopens!

Valencia Road Times Publishing Group Inc tpgonlinedaily.com On Monday, August 7, a full 176 days after it was closed because of the failure of the
See Original Article

This Week's Bestsellers: August 21, 2017

The week's biggest debut, Of Mess and Moxie by evangelical author Jen Hatmaker, is the #6 book in the country overall. It's also #1 in the South
See Original Article

Brady: Reading lives on with young

Book publishers have exploded the myth that the internet would replace the printed book, and have modernized as reading habits among the young,
See Original Article

Not even Ben Whishaw can save this weak and watery production: Against, Almeida, review

… and even introduce a satirical note: a militantly progressive professor chides Luke, and a female creative writing student, for their attempts to carve
See Original Article

Radical Reels Tour

Radical Reels Times Publishing Group Inc tpgonlinedaily.com The best high adrenaline films from the Banff Mountain Film Festival are coming to the
See Original Article

Words of Inspiration

Legitimate publishers need to fight back to the online menace of ad fraud that is out of control. While we are faced with an overreaction legislation with
See Original Article

Wee Ginger Dug: We can imagine a better Scotland – and Unionists hate that

This week the noted Scottish author Andrew O'Hagan delivered a lyrical … How dare a creative writer create a vision of a Scotland that isn't a British
See Original Article

Categories: Uncategorized

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.