Email click through rates are falling, as publishing, NPO & finance sectors struggle

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Email click through rates are falling, as publishing, NPO & finance sectors struggle

On the other end of the spectrum, not-for-profit, publishing, and finance emails were the least opened – all coming in under 10 per cent, while their
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Homelight raises $40 million to help home sellers find the best real estate agents

But since the vast majority of real estate agents are chosen through personal referrals or word of mouth, most sellers don't know how good an agent is
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Alberto Ríos Named Director for ASU Piper Center for Creative Writing

Alberto Ríos has been named the new director for the Virginia G. Piper Center for Creative Writing at Arizona State University. He'll also serve as the
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Can Engaged Time Metrics Help Fix Mobile Ads?

Publishers pass on engaging content for the latest outrage pile-on. … Parsec's business model is to work with publishers to sell mobile display ads on
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Wake Up Call: Private Equity Lawyers Get Creative

Private equity lawyers are getting creative, writing extremely favorable legal terms in the debt issued by private equity backed companies that govern
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BC publisher hopes to break gender stereotypes with children's books

B.C. publisher hopes to break gender stereotypes with children's books … “To come to the defence of authors and publishers, I think there's still an
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Nielsen to start counting video metrics for publishers distributing across Facebook, Hulu, and …

Nielsen today announced that it will include as part of its Digital Content Ratings metrics for video content distributed by publishers across Facebook,
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