Mediaweek Asia: News, August 11 2017

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Mediaweek Asia: News, August 11 2017

Campaign Asia-Pacific will stop publishing its monthly print magazine this month after 44 years of operation to become an online only company.
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Virtual-reality startup MelodyVR makes global play with new deals

Cooperative Society of Music Authors and Publishers (“SUISA”). MelodyVR's parent company EVR Holdings has said the multi-year agreements
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Chug, Chug, Chug! Study Suggests Drinking Helps Tap Into Creativity

“We wanted to do this study because alcohol is so linked with creativity, and great writers like Ernest Hemingway,” Mathias Benedek, lead author of the
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Publisher's Perspective: Ok, I've Had It!

I'm done with false marketing hype and offers. This includes all marketing offers, not just on price. It includes free trips, lifetime warranties and all of that
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TV Bland: First up on Facebook's Tame Video Service is a Show About Cheese

“What Facebook is trying to do is allow publishers to build a community around a particular show with recurring themes and narrative arcs,” says
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