Attribution & affiliate marketing: recognising upper funnel publishers is not enough
Attribution & affiliate marketing: recognising upper funnel publishers is not enough
In the UK in 2016, 4,900 advertisers spent £1.578 billion on lead generation and affiliate marketing across 12,700 publishers. One of the reasons for
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They're back! After six year absence, Financial Times releases new app into Apple's App Store
The decision to give up on the Apple App Store by the Financial Times was a big deal back in 2011. Many publishers saw this as the right move, while
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How to Recover When You Hit a Creative Slump
I recently started taking a stab at writing fiction. I usually write course material and website content about financial literacy, business, real estate, and
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