Apple Will Let Publishers Use Their Own Ad Tech; CMOs Are Set Up For Failure
Apple Will Let Publishers Use Their Own Ad Tech; CMOs Are Set Up For Failure
Apple will let publishers use their own ad tech to monetize stories on Apple News. It becomes the latest walled garden to acknowledge media
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With Echo, Amazon is emerging as a friend to publishers
In the panoply of platform giants, Amazon is scoring big with publishers, at least for now. Amazon's relationship with magazine publishers goes back
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Thieme and Schattauer Publishers Introduce OA Medical Journal
Thieme and Schattauer Publishers rolled out TH Open, a new OA journal for updates on the developments in vascular medicine. It complements
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For publishers, Amazon Alexa holds promise but not much money (yet)
There's no shortage of reasons for publishers to be excited about on-demand audio as the next platform frontier. But at this point, monetization is
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