Programmatic advertising's transparency bandwagon is getting crowded, with agencies, brands, publishers, vendors and industry groups all braying
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Domain spoofing, where unscrupulous publishers, ad networks or exchanges obscure the nature of their traffic to resemble legitimate websites, is not
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Most publishers are interested in adopting header bidding, whether it's client or server side. For publishers that don't want to use header bidding for
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Publishers, however, see two tech giants trying to protect their market share — Apple by positioning itself as the guardian of customer privacy and
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Publishers focused on subscriber growth are still at the whim of platforms. When The Wall Street Journal turned off Google's “first click free” policy,
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