Publishers Need New Set Of KPIs For Header Bidding
Publishers Need New Set Of KPIs For Header Bidding
Publishers must first accept that the waterfall is dead â and with it, the simplified performance indicators by which results were formerly measured.
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Curtis Brown, Hachette top list of UK acquisitions
In the UK, a survey of 278 acquisition deals in March and April reveals Curtis Brown and Hachette as the biggest agent and publisher respectively,
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Google Goes (A Little) Easier On Publishers
In its running battle with Facebook for the hearts and minds (and content) of online publishers, Google is unveiling a new, more lenient policy for
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