Ad Tech 101: Header Bidding Unwrapped

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Ad Tech 101: Header Bidding Unwrapped

The days of using legacy ad servers and being saddled with inefficient monetisation tools should be long gone for modern day publishers looking to
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Blair McDonald leaving Nettwerk after 12 years

Nettwerk's publishing operation was dramatically altered earlier this year when the firm sold off the bulk of its catalogue – over 18,000 songs – to a
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Scotts Valley Times: April 2017

Scotts Valley Times Times Publishing Group Inc tpgonlinedaily.com VCUM Bucks for Hunger Drive • Scotts Valley Farmers' Market Returns for its
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Marketplace tool opening new revenue opportunities for publishers

As they look for ways to generate additional revenues, publishers are leveraging their distribution capabilities to do so. For many newspapers
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How to break Facebook, Google duopoly: Publishers in India must look to shift away from selling …

Publishers need to step up and market their audiences effectively and ensure that data delinked from media is ready to be used by marketers.
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Bishop wins 2016 Ashurst Business Literature Prize

Her book was selected from a shortlist of four, which also included Hector (Rozzi Bazzani, Australian Scholarly Publishing), Trillion Dollar Baby: How
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From Facebook ventures, YouTube music to Gucci memes, here are top 5 in-the-news ads

Mobile publishers have been able to tap demand from Facebook Audience Network. The system will allow them to take bids from multiple buyer pools
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EWF announces 2017 festival ambassadors

The Emerging Writers' Festival (EWF) has announced the five writers appointed ambassadors for EWF's National Writers' Conference, which runs from
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