Publishers: Data Strategy First, Then Management And Execution
Publishers: Data Strategy First, Then Management And Execution
Buyers (advertisers) and sellers (publishers) are crucially aware of the importance of data. But too often, departments develop siloed data strategies,
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Opportunism knocks: Marketers and media take on Google
For brands, it's about leverage against the humongous power of Google, and finally showing it who's boss. For publishers, it's the opportunity to get
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Sapphire Books Is Launching A Free University
In 2010, Christine Svendsen wanted to start a different kind of family of her own, so she launched Sapphire Books Publishing, a lesbian-run publishing
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