Content Analytics Proficiency: Another Way Brands are Imitating Publishers

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Content Analytics Proficiency: Another Way Brands are Imitating Publishers

They're newer to the game, but brands are catching up to publishers in their perceived ability to analyze and act on content analytics.
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March' Trilogy Powers Diamond Book Distributors to a Strong Year

DBD distributes the graphic novels of 40–50 publishers—among them Dynamite Entertainment, Oni Press, Valiant, and Z2 Comics—in North America.
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PW Online and On Air: Week of February 13, 2017

On April 20, PW and the NYU SPS Center for Publishing will present PubTech Connect (pubtechconnect.com), a new kind of tech conference where
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This Week's Bestsellers: February 13, 2017

Breitbart has called Stone “one of the best known—and best dressed—political insiders in New York.” President Trump has described him this way:
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CGDB 012: Customers Who Viewed This Also Viewed

Dennis talks about a simple way that composers can support one another, and make concert presenters' lives a little easier in the process. Download
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Why Backlist Matters to Bookstores

Publishers, too, have been pushing for a change. At the start of the year, HarperCollins introduced one of the most innovative programs to date:
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Activision Publishing Lays Off 5% of Staff

Despite strong earnings in 2016, Activision has laid off 5% of its publishing staff as well as employees at Infinity Ward, Beenox and others in both the
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Two Bay Area Startups Push for Diversity in Kid-Lit

But when I asked if she finds enough of those books, she said, “No. … Macbeth is the founder of Blood Orange Press, a kids book publisher devoted to
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Locals To Benefit From Oral Health Strategic Plan

Oral Health Times Publishing Group Inc tpgonlinedaily.com By Oral Health Access Santa Cruz County co-Chairs Dientes Dental Director Dr. Sepi
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Programmatic Is Problematic, Even When It Works

That's because publishers cashing programmatic ad sales checks are incented to jam in as many ad impressions per page view as they can.
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