Ad Tech All In: Publisher First in 2017
Sacrificing user experience at the cost of making short-term revenue isn't a sustainable way to conduct business anymore â both publishers and ad
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A big one is to get book publishers to provide titles for the app. Without a robust library, the business stalls. Gregorius says it's a chicken-and-egg
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âWe strongly believe that publishers should have unbiased and transparent access to every exchange, not just the one that comes with their ad server
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Primary Wave Music Publishing has added Kiiara to its roster. The independent music publisher has signed the hotly-tipped newcomer to a worldwide
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Popular online publishing platform Medium has recently scaled back its operations to streamline its business model. And it now seems that the
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German Chancellor Angela Merkel arrives for an EU summit, in Valletta, Malta, Friday, Feb. 3, 2017. (AP Photo/Gregorio Borgia). Posted: Friday
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