Scaled back: Why publishers are rethinking their pursuit of huge numbers

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Scaled back: Why publishers are rethinking their pursuit of huge numbers

After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated
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How a football publisher repurposed one event's worth of video for 4 different platforms

In September 2016, four members of Copa90, the distributed football publisher, traveled to the Calais Jungle after months of planning to hold a football
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From live video to VR: How publishers are tackling the inauguration

Just as they did during the election, publishers of all stripes are gearing up to cover this weekend's carnival in Washington, D.C., starting with the
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How Bustle, Atlantic Media are expanding their agency services

Today's publishers have to think about more than just advertising and subscription revenue. The latest example is millennial women-aimed Bustle,
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