'It's rocket science': How Spil Games uses header bidding globally

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'It's rocket science': How Spil Games uses header bidding globally

Dutch publishers aren't yet big users of header bidding — the technique that lets advertisers bid simultaneously on a media owner's inventory.
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Ashley Gorley Named ASCAP Country Music Songwriter of the Year; Bluegrass Pioneer Ricky …

NASHVILLE, TN–(Marketwired – November 01, 2016) – The American Society of Composers, Authors and Publishers (ASCAP) hosted its 54th Annual
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Epicurious remade its mobile app to show more 'food porn' video

Epicurious is going to be publishing 10 recipe videos a day, and disseminating them as ads on social media. Those videos, which cover everything
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How Stuff Works' Jason Hoch: There is no podcasting bubble

After years of operating on the periphery, the medium has become a newfound area of focus, not just for longtime podcast publishers but for A-list
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Textbooks: Prices are rising, but students aren't paying

Book prices themselves are set by publishers, who sell to the bookstore at a fixed cost regardless of the quantity purchased, she said. Barnes & Noble
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Assassination, politics and Bob Marley: Author Marlon James to bring insight on creative writing to …

The event is hosted by the Virginia G. Piper Center for Creative Writing as part of the Distinguished Visiting Writer's series, which aims to bolster the
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How the big publishing houses sell

For what it's worth, here are a couple of paragraphs from a long-time literary agent's article in PW Daily, the online newsletter of Publishers Weekly,
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