Google is ramping up its efforts to make the web work more like a smartphone app, launching its own version of the “stories” format popular on Snapchat and Instagram that promises publishers a wider audience for visual narratives and additional income from advertising. The technology company is
See Original Article

This new format allows publishers to build image-, video- and animation-heavy stories for mobile that you can easily swipe through. “It's a mobile-focused format for creating visually rich stories,” as Google's product manager for the AMP project Rudy Galfi called it when I talked to him last week. “It swings
See Original Article