A Year In Advertising: 2017 In Review

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A Year In Advertising: 2017 In Review

Agreement on viewability metrics has led to viewability becoming table stakes for ad-tech vendors, while initiatives like the IAB's Ads.txt standard — which will see publishers mandate which platforms are allowed to bid on their inventory — have placed solid flags in the sand. Digital signal processing
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Backlist Books Win in 2017

In a nonelection year that saw politics leap even more to the forefront of public discourse than the year prior, 2017's biggest books were, for the most part, nonpolitical. It was a year heavy on backlist bestsellers, with the #1 print bestseller slots at both NPD BookScan and Amazon, as well as in Amazon's
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Irish novels can now compete for the Man Booker Prize

Irish publishers will be able to submit novels for the Man Booker Prize from this year. The decision has been taken as a result of the “special relationship between the UK and Irish publishing markets,” the Man Booker Foundation said. It added the aim of the new rule is to ensure independent Irish
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Publishing isn't just for Publishers

Who is the largest publisher in the United States? McGraw-Hill? Time-Warner? Simon & Schuster? It's not any of the names that you associated with traditional publishing. The largest publisher in the US is the Department of Defense, closely followed by Boeing. It's an oft-stated truism that these days,
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Suppliers are Going Digital as Online Materials Search Takes Over

For instance, buyers on the platform Matmatch are able to search for exactly what they are looking for and have results paired to them to allow them to find the best seller for the job. On the flip side, this also highlights the fact that sellers are discovering new buyers in an easier manner. Since it is possible
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Ministers 'to meet peers over new press freedom threats' including Leveson Two and Section 40

The one recognised regulator, Impress, has signed up about 70 publications, most of which are hyperlocal news publishers. The Daily Telegraph reported today that ministers hoped to be able to reach a deal with Labour and Liberal Democrat peers who were pushing for changes to data protection and
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Facebook and Sony/ATV Music Publishing Announce Licensing Agreement

The multi-territory, multi-year deal is the first between the world's largest publishing company, which oversees a catalog of more than 3 million songs, and Facebook, which has more than 2 billion monthly active users. It provides Sony/ATV's songwriters with a unique opportunity to earn royalties from the
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