To successfully monetize the digital medium, publishers must market it to new consumers. It is important for publishers to remember that not all readers are the same and therefore, not all potential subscribers will respond to the same offers. Instead of simply trying to sell content to readers, the goal
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From shifting norms to major industry events, 2017 was a transformative year for the publishing industry. Catch up on the year's trends with some of the most important and popular posts from the Velocity of Content blog. From mandates to platforms: Have funders lost patience with publishers? Publishing
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Alexa: Amazon sold “tens of millions” of Alexa-enabled devices, with the Echo Dot coming in as the best-selling product across the marketplace. Further backing up Amazon's reported numbers is the fact that the Amazon Alexa app was the top app on the Google Play and iPhone App Store's free app
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