As the data analytics have improved, publishers have now also started to experiment with evaluating Key Performance Indicators (KPIs) to help decide which books to publish from among submitted manuscripts and proposal – and even guiding their authors to which books to write based upon
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After decades of fierce rivalry, the two newspaper publishers have signed a memorandum of understanding with broadcaster Nine to pool their subscriber … offer advertisers a high level of addressability and have been growing their share of digital ad revenue at the expense of traditional publishers.
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STRANGER: The Challenge of a Latino Immigrant in the Trump Era, a new book by award-winning journalist Jorge Ramos, will be published by Vintage Books as a trade paperback original and ebook in English and Spanish on February 27, 2018. The publication will coincide with the deadline to
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Driverless cars means freeing up your hands and your attention, which in turns means more time to read glossy magazines. That is the logic behind Renault's decision to buy a 40 per cent stake in Perdriel Group, the publishing house behind weekly business magazine Challenges. “Today, French and
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The Times and Sunday Times are among the latest publications to get funding from Google's Digital News Initiative innovation fund. The News UK-owned publisher has received a “large” grant, defined us up to €1m (£900,000) to develop James “an AI 'digital butler' that individualises the way content is
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