Toyota appoints Susan Elkington as TMMK's next president

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Toyota appoints Susan Elkington as TMMK's next president

Susan Elkington has been named as the next leader of Toyota Motor Manufacturing Kentucky, Inc. (TMMK), beginning in 2018. Elkington will succeed retiring TMMK president Wil James to will oversee the $7 billion operation in Georgetown, Kentucky, which employs over 8,000 people, and can produce
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How Publishers Can Control Their Own Political Advertising Destiny

Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system—it's the free-wheeling approach to ad sales that's wreaking havoc. The market is run by
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Platforms Need To Follow The Triopoly's Playbook And Give Data A Day Job

Brands and publishers know that challenging the triopoly is a matter of life and death, but when brands pool data or a collection of ad tech companies work together, they can match the triopoly's scale. That's the impetus behind the industrywide consortium (disclosure: LiveIntent is a member), the
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How Meredith's Schenck Works With Platforms, Beyond Headers

It took only a few short years of “programmatic” advertising for a new sub-variant, “header bidding”, to come on to the scene. But one publisher thinks that technology, which lets ad sellers entertain bids from multiple demand source simultaneously to achieve higher yield, should not be talked about as a
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Former Springfield newspaper publisher dies

SPRINGFIELD, Ill. (AP) — Jack Clarke, the longtime publisher of The (Springfield) State Journal-Register and its predecessors until he retired in 1996, has died. He was 83. The State Journal-Register reports that Clarke died of cancer on Saturday in Naples, Florida. Clarke born in Mattoon and grew up
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Pauw book publishers demand answers from police

Pauw book publishers demand answers from police. South Africa; Monday 11 December 2017 – 7:42pm. File: Lawyers representing Jacques Pauw and Pieter-Louis Myburgh are demanding police explain their probe into the pair. Pauw and Myburgh both wrote books detailing the influence of the
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Tina Turner's memoir goes to Century for six figures

Tina Turner has signed a six-figure deal with Century to publish her autobiography next October. The “definitive” memoir has been described as “dramatic” and “as compelling and entertaining as any of her greatest hits”, promising to showcase the singer's “signature blend of strength, energy, heart and
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5Qs with… Head of Wattpad Studios Aron Levitz on Data in Storytelling

Aron Levitz is head of Wattpad Studios, a division of the company that helps connect the entertainment and publishing industries with original content created by Wattpad Stars, the biggest influencers on the platform. In recent months, Levitz has helped close content deals with Lionsgate, Entertainment
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Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus

Aside from generating incremental ad-based revenue, offerwalls typically help publishers increase In-App Payment (IAP) revenue as well. Recent data from Tapjoy's publisher network shows that in-app spend per user increased an average of 172 percent during the first week after their initial offerwall
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The MAD Network takes on Digital Advertising with the Blockchain and Proof of Real Work

In a world where online advertising media gets more profitable and substantial, innovation is stifled by those that control access to effective data. This data reveals the true profitability of certain publishers and exposes trends that could save ad purchasers while improving campaign performance.
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The Book Flood Cometh: Iceland's 'Jólabókaflóð' Arrives Once Again

The Icelandic Yuletide is a time for two things: Reading and eating—and you can only do so much eating. Every year, during the “Jólabókaflóð,” or Christmas book flood, Icelandic publishers release a high volume of new works to fill the shelves just in time for gift-giving season. To help you suss out
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IsoPlexis Wins 2017 Fierce Technology Innovation Award

“It is an honor to receive this award from the publishers of FierceBiotech and FiercePharma,” said Sean Mackay, IsoPlexis Chief Executive Officer and Co-Founder. “Clinical researchers at leading academic and biopharmaceutical labs are using IsoPlexis technology to better understand how to use the
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Market Survey Report Examines The Database, Storage And Backup Software Publishing Market …

The report, titled Global Database, Storage And Backup Software Publishing market defines and briefs readers about its products, applications, and specifications. The research lists key companies operating in the global market and also highlights the key changing trends adopted by the companies to
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Publishing: Prolific Children's Author Aaron Ozee to Donate Proceeds from New Release, 'Regulus'

Bestselling children's author Aaron Ozee is interested in more than just writing great fiction, he's interested in leaving an impact on readers everywhere. For that reason, Ozee has partnered with his publisher, Lulu Press, in order to donate 100% of all proceeds from his latest bestselling children's book,
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