New Research On Audio Ads; Twitter Lets Publishers Rep Pre-Roll Video Ads

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New Research On Audio Ads; Twitter Lets Publishers Rep Pre-Roll Video Ads

Twitter is exploring turning over pre-roll ad sales to video publishers on its platform. Pre-roll was previously sold directly by the platform through its Twitter Amplify product. The change could allow publishers to make more money from Twitter pre-roll ads by letting them package the inventory with pre-roll
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Stakeholders advocate better deal for book industry

Abdullahi then tasked the National Library of Nigeria (NLN), publishers, education resource centres and other key institutions to uphold their mandates and fill the gaps in the book industry. Key stakeholders in the book chain, who attended the event included Reproduction Rights Organisation
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Tamworth libraries secure $200000 in funding

Tamworth's regional libraries will receive a technology upgrade, after the library service secured $200,000 in NSW state government funding, reports the Northern Daily Leader. The funding will allow the six libraries across NSW's New England region to switch to a new database and scanning system,
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Publishers say they'll use GDPR to shed ad tech vendors

With less than a month to go until the enforcement of the General Data Protection Regulation, publishers are still working hard to vet ad tech partners. Publisher executives gathered at the Digiday Hot Topic UK: GDPR event in London on May 1 to share how they've approached getting compliant.
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