Behind Google's media charm offensive
Regulators (including our own competition watchdog) are worried about the impact the digitial duopoly – which is expected to capture all the growth in global ad spending next year – is having on adjacent industries. This is one prism through which to view a recent charm offensive by Google to publishers
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Nevertheless, according to research respondents, the direct transactions between advertisers, agencies, and publishers do not offer the appropriate level of sophistication to support prolonged sustainability. The problem is twofold: the ad industry has no classification standards – a major issue for buyers
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Ads.txt aims to boost transparency in the programmatic ecosystem and prevent counterfeit or unauthorized impressions by serving as an index of authorized sellers that publishers can post to their domains, allowing programmatic buyers to screen the validity of the ad inventory they're purchasing, per the
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Continuing workshops run as part of the Prismatic Translation strand of the Creative Multilingualism research project, the Portuguese author Hélia Correia (Camões Prize 2015) was invited to hold a workshop with a group of pupils at.
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The Royal Society, the UK's national academy of sciences, is making over 330 years' worth of high-quality, full colour images from its journals available online. The content, which includes annotations, illustrations, and additional material between 1665 and 1996, has so far only been available to people
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Ross Bosn '09 and Keely Bosn '10 joined the U.S. Marine Corps. and the U.S. Navy, respectively, after graduating from Kettering. Now, they are taking their skills and talents to apply the to engineering. Read more. John Holliday '04 writes about his transition from engineering to creative writing and
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View details for this Lecturer in Creative Writing job vacancy at Adgen in Midlands of England. Apply now on jobs.ac.uk #jobsacuk.
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