The Atlantic to Install Paywall, Joining Wave of Publishers Diversifying Revenue
Nearly 10 years ago, the Atlantic tore down its paywall in an effort to grow its digital audience. Next year, it's putting it back up again. Beginning in January, the Atlantic will launch a metered paywall that will kick in after readers access 10 articles for free in a given month, said Bob Cohn, president of the
See Original Article
How publishers and platforms are dealing with the continuing rise of adblockers in Asia Pacific
So, it is definitely a cause of concern for marketers, publishers and platforms when more than 90% of consumers in APAC have indicated that they are extremely keen to download adblockers, a sign that they are growing increasingly tired of unwanted advertisement pop-ups, which contributes to the
See Original Article
Omnicom Launches Adylic Unit in Latam; Seedtag Debuts in Brazil
Among its portfolio are big brands, such as J&J, Fia, Heineken, that have signed with the platform, whose tech and DMP allow brands to place their campaigns in images in the publishers environments. Daniel Freixo is the country manager for Seedtag Brazil, and brings experience with publishers such
See Original Article
Former TV boss Michael Grade invests in British music rights business
âStreaming is now seen as real growth engine for people who own intellectual property in the music sector whether they be composers, writers or music publishers,â he told Reuters by phone on Monday. âThis is a really exciting space to be in, and there are very few companies that enable you to have a
See Original Article
MOD Media Names New Publisher for New York Spaces and Director of Business Development
NEW YORK, Dec. 18, 2017 /PRNewswire/ — Media marketing company MOD Media is pleased to announce and welcome Jennifer Hicks as the company's new Publisher of New York Spaces magazine and Director of Business Development for MOD Media. She will be responsible for developing sales
See Original Article
Facebook is clamping down on posts that ask people for Likes or shares
Facebook has decided it doesn't like publishers gaming the system this way, and claims users don't like it either. âPeople have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions,â the company wrote on its blog. So starting
See Original Article
Facebook will downrank those spammy posts that ask you to tag your friends
Facebook will punish spammy posts from would-be viral publishers that ask you to tag a friend or hit “like” in response to a post, the company said in a blogpost. The phenomenon is becoming increasingly common on Facebook. Log into your account, and the chances are you will encounter what
See Original Article
Printing Icon installs Duplo DPB-500 Perfect Binder from PDS
Applications include soft-cover books, paperback books, self-published novels, workbooks, corporate reports, dictionaries, magazines, padded books and much more. For over 32 years, Toronto-based PDS has been a Canadian leader in supplying and servicing a host of printing, finishing and
See Original Article
â The Greatest Showman (@GreatestShowman) December 18, 2017
Back in August, Facebook launched its own YouTube-style video hub, called Watch, with content from publishers like BuzzFeed and Business Insider. A few months in, how's it going? Ad Age's Garett Sloane says publishers have told him that “people have not tuned in to the Watch hub as expected.
See Original Article
Rob Messenger takes former senator Jacqui Lambie to court over $4000 claim
Mr Messenger says in his claim he still managed to deliver a first draft of about 17,000 words in January this year and it was well received by the publishers. In May, Mr Messenger and his wife Fern were advised by email and letter that they no longer had a job at then senator Lambie's Burnie office.
See Original Article