Outbrain Platform Gives Digital Publishers New Revenue Options

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Outbrain Platform Gives Digital Publishers New Revenue Options

Outbrain, a content discovery and recommendation platform, is launching a new audience development network called Sphere. Sphere will allow publishers to recommend content from other publishers and make revenue from it. The goal behind Sphere is to help what Outbrain calls “premium” digital
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Curb appeal: brick&batten offers exterior home design

Growing up, McDowell and her sister, Allison Vaccaro, would flip through vintage issues of Architectural Digest, Home and Garden and Coastal Living and travel across the nation in a Jeep Wagoneer with their parents to view the exteriors of beautiful homes. Throughout their childhood, their parents
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New Beef Line Stays Close to Home

This spring, 85 Kroger locations throughout Kentucky will roll out a new line of locally sourced, harvested, packaged and produced ground beef. Kentucky Cattlemen's Ground Beef is an 80 percent-lean product, available in both one-pound packages of ground beef and two-pound packages of four
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Google unveils AI-driven ad placement with launch of AdSense Auto ads

To enable AdSense Auto ads, publishers add a piece of JavaScript code to their pages and configure which ad formats they are willing to have Google serve. An Advanced URL settings feature allows publishers to specify specific formats for specific pages. Formats supported include in-page ads, such
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German publishers cozy up to weather social media storm

Seven of Germany's largest publishers unveiled a new powerhouse alliance that they hope will bolster print media against the growing dominance of social media. Three of Germany's three largest media groups — Burda, Bauer and Funke Group — have joined forces with other well-known imprints
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Clay Middle School students become STEM teachers at Prairie Trace

From left, Evelyn Jacoby, Cate Gilhooly and Ethan Storie learn from Clay Middle School students Katy Smith and Janie Bartling. (Photo by Anna Skinner). Prairie Trace Elementary students learned from a new set of teachers Feb. 5. Clay Middle School sixth-grade students visited the elementary for the
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Gannett joins ad-free media platform Scroll as partner

Described as “an iTunes for news” by media analyst Ken Doctor on TheStreet.com, Scroll could offer publishers another revenue solution beyond advertising to generate revenue in a time when digital ads often fall short of supplanting print advertising and circulation revenues, which are on the decline.
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